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Today’s consumers are inundated with media messages. We get bombarded from all sides with advertising, so much that we end up tuning out most of it. This fact isn’t lost on corporations. They are hungry for new ways to more directly connect with their customers.
These companies are learning that branded photography is an ideal way to create a personal, one-on-one connection with their customers. And because the connection is created with a photograph, it’s personal, tangible and lasting.
So who’s doing this, and how? Here’s a round-up of some recent events we’ve produced using branded photography for large corporations.
Verizon
Remember the old phone company’s “Reach out and touch someone” campaign? Verizon is still living the slogan, using branded photography to create a more personal relationship with their current and potential customers. They turned to the creative team at www.marketingwerks.com” target=”_blank”>Marketing Werks to execute a series of sponsored events that directly reach and involve consumers.
In October, Verizon used green screen photography at an Islanders game to reinforce their support of the Islanders “Stick Kid” program, and create a one-on-one customer experience. First, to create the green screen background, we went to the Nassau Coliseum and shot the hockey rink when it was empty, and then added the Verizon and “Stick Kids” logos.
The green screen background put people where they usually can’t go, right in center rink – virtually, if not for real. The photos reinforce Verizon’s community involvement and commitment to the Islanders “Stick Kids” program, as well as their branding. And as you’ll see, people loved it!
In August, Verizon sponsored an Air Supply concert at the Westbury Music Fair, and gave some concert-goers an opportunity to meet the band backstage – and get their photos taken with them to commemorate the occasion.
For fans of the band, a huge thrill made even more memorable by having a photo of the event. For Verizon, the pay-off is in goodwill built, and with their logo included on the photos, consistent brand visibility – for years to come. The branded photography create an immediate association with their brand and this fun experience. See for yourself!
Marc Ecko and Rolling Stone
Designer Marc Ecko teamed up with Rolling Stone Magazine to launch his new men’s cologne, Ecko by Marc Ecko. As part of the launch event at Macy*s Roosevelt Field Mall, they offered branded photographs of anyone who purchased the new cologne, putting each customer on the “cover” of Rolling Stone. Again, branding was reinforced and brand loyalty encouraged by marrying the customer and brand images – a match made in marketing heaven!
HP and Microsoft
You cannot find a more perfect example of linking event marketing with media advertising than the green screen photography we executed for HP, at the launch event for HP and Microsoft 7. The event was held at the Museum of Natural History, and the green screen image tied into this location as well as the imagery used in HP’s new print ad campaign. We formatted the image to create maximum play between it and the people photographed, to great effect as you’ll see below.
Who wouldn’t want to keep one of these fun photos around? Again, brand reinforcement as its best!
These large corporations realize the power of branded photography for their events, how it reinforces relationship marketing, experiential marketing, word of mouth marketing, promotional marketing, direct marketing, retail marketing and brand marketing. They know how to harness this power, and so can you!
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Article Source: ArticlesBase.com – How Major Corporations Use Branded Photography for Marketing
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